Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/154411
| Title: | Analytical study of creativity in advertising with reference to selective brand establishment strategies by Indian companies |
| Researcher: | Arole, U D |
| Guide(s): | Dixit, M C |
| Keywords: | Marketing Brain-storming Guidelines Malignant Egoistic Creativity |
| University: | Savitribai Phule Pune University |
| Completed Date: | 1992 |
| Abstract: | Abstract not available newline |
| Pagination: | 279p. |
| URI: | http://hdl.handle.net/10603/154411 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| /01_title.pdf | Attached File | 13.2 kB | Adobe PDF | View/Open |
| 01_title.pdf | 13.2 kB | Adobe PDF | View/Open | |
| /02_certificate.pdf | 22.92 kB | Adobe PDF | View/Open | |
| 02_certificate.pdf | 22.92 kB | Adobe PDF | View/Open | |
| 03_preface.pdf | 60.83 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 90.07 kB | Adobe PDF | View/Open | |
| 05_chapter 1.pdf | 268.28 kB | Adobe PDF | View/Open | |
| 06_chapter 2.pdf | 673.08 kB | Adobe PDF | View/Open | |
| 07_chapter 3.pdf | 1.05 MB | Adobe PDF | View/Open | |
| 08_chapter 4.pdf | 731.78 kB | Adobe PDF | View/Open | |
| 09_chapter 5.pdf | 234.29 kB | Adobe PDF | View/Open | |
| 10_chapter 6.pdf | 618.49 kB | Adobe PDF | View/Open | |
| 11_chapter 7.pdf | 912.92 kB | Adobe PDF | View/Open | |
| 12_appendix.pdf | 131.78 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 223.52 kB | Adobe PDF | View/Open |
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