1. Shodhganga@INFLIBNET
  2. University of Jammu
  3. The Business School
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/153040
Title: Impact of Green Advertising on Brand Image Investigating the Mediating Effects of Product Involvement and Perceived Benefits
Researcher: Rana Shivani
Guide(s): Komal Nagar
Keywords: Green Advertising, Brand Image, Product Involvement, Perceived Benefits, Intention to Purchase.
University: University of Jammu
Completed Date: 30/04/2016
Abstract: Impact of Green Advertising on Brand Image: Investigating the Mediating Effects of Product Involvement and Perceived Benefits newline
Pagination: 14 (xiv) [in Roman]; 316 [Total Pages]
URI: http://hdl.handle.net/10603/153040
Appears in Departments:The Business School

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01_title.pdfAttached File32.32 kBAdobe PDFView/Open
02_certificates.pdf54.75 kBAdobe PDFView/Open
03_acknowledgements.pdf58.63 kBAdobe PDFView/Open
04_contents.pdf99.22 kBAdobe PDFView/Open
05_preface.pdf63.39 kBAdobe PDFView/Open
06_list of tables figures abbreviations.pdf150.98 kBAdobe PDFView/Open
07_chapter 1.pdf469.65 kBAdobe PDFView/Open
08_chapter 2.pdf518.83 kBAdobe PDFView/Open
09_chapter 3.pdf289.75 kBAdobe PDFView/Open
10_chapter 4.pdf389.2 kBAdobe PDFView/Open
11_chapter 5.pdf1.72 MBAdobe PDFView/Open
12_chapter 6.pdf214.25 kBAdobe PDFView/Open
13_chapter 7.pdf656.65 kBAdobe PDFView/Open
14_references.pdf405.52 kBAdobe PDFView/Open
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