Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/152790
| Title: | Role of press advertising in marketing _With reference to study of selected press ads for consumers durables_ _ Vol I |
| Researcher: | Bawdhanker, Rajiv Bajrang |
| Guide(s): | Kaovekar, S V |
| Keywords: | Advertisement Consumers Dhunda Factorwise Marketing |
| University: | Savitribai Phule Pune University |
| Completed Date: | 1995 |
| Abstract: | Abstract not available newline newline |
| Pagination: | 456p. |
| URI: | http://hdl.handle.net/10603/152790 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 82.47 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 82.21 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 81.13 kB | Adobe PDF | View/Open | |
| 04_list of tables and graphs.pdf | 86.24 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 122.78 kB | Adobe PDF | View/Open | |
| 06_volume 1 contents.pdf | 85.12 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 605.18 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 1.54 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 854.31 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 972.38 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 3.18 MB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 4.9 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: