Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/152395
Title: To examine the impact of various store attributes on consumer retail choice behaviour for food and grocery retailing in the Indian context
Researcher: Suja R. Nair
Guide(s): Hari Krishna Maram
Keywords: Consumerism
Retailing
University: Jain University
Completed Date: 29/12/2016
Abstract: Rising per capita income coupled with increased consumerism has led to the tremendous growth of modern India retail market which is primarily triggered by changing demographics on account of growing urbanization and the socioeconomic dynamics This has resulted in increased competition with a growing interest among retailers to analyze customers buying behaviour at retail outlets Prior studies in varying retail contexts have validated the existence of different variables and factors such as store image attributes consumer demographics shopping pattern and orientation that drive store choice behaviour The current study is carried out in the context of food and grocery retail shopping behaviour newline newline
Pagination: 165p.
URI: http://hdl.handle.net/10603/152395
Appears in Departments:Department of Management

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01.title page.pdfAttached File41.67 kBAdobe PDFView/Open
02.declaration.pdf82.14 kBAdobe PDFView/Open
03.certificate.pdf118.65 kBAdobe PDFView/Open
04.acknowledgements.pdf40.67 kBAdobe PDFView/Open
05.summary.pdf60.27 kBAdobe PDFView/Open
06.contents.pdf55.52 kBAdobe PDFView/Open
07.tables, figures and graphs.pdf49.49 kBAdobe PDFView/Open
08.chapter 1.pdf120 kBAdobe PDFView/Open
09.chapter 2.pdf255.55 kBAdobe PDFView/Open
10.chapter 3.pdf122.96 kBAdobe PDFView/Open
11.chapter 4.pdf764.53 kBAdobe PDFView/Open
12.chapter 5.pdf135.52 kBAdobe PDFView/Open
bibliography.pdf165.04 kBAdobe PDFView/Open
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