Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/151008
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Business and Computer Studies | |
| dc.date.accessioned | 2017-05-23T11:16:03Z | - |
| dc.date.available | 2017-05-23T11:16:03Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/151008 | - |
| dc.description.abstract | Abstract available | |
| dc.format.extent | 278p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | Brand personality congruence and its effect on brand loyalty an empirical study | |
| dc.title.alternative | - | |
| dc.creator.researcher | Jana, Sudipta Kumar | |
| dc.subject.keyword | Brand | |
| dc.subject.keyword | Congruence | |
| dc.subject.keyword | Empirical study | |
| dc.subject.keyword | Loyalty | |
| dc.description.note | Bibliography p.228-247 and appendix p.248-277 and publication p.278 given | |
| dc.contributor.guide | Das, Jyoti Ranjan | |
| dc.publisher.place | Bhubaneswar | |
| dc.publisher.university | Shiksha o Anusandhan University | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2017 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 62.59 kB | Adobe PDF | View/Open |
| 02_dedication.pdf | 13.02 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 84.42 kB | Adobe PDF | View/Open | |
| 04_approval sheet.pdf | 13.29 kB | Adobe PDF | View/Open | |
| 05_declaration.pdf | 76 kB | Adobe PDF | View/Open | |
| 06_acknowledgement.pdf | 80.72 kB | Adobe PDF | View/Open | |
| 07_abstract.pdf | 16.14 kB | Adobe PDF | View/Open | |
| 08_content.pdf | 26.46 kB | Adobe PDF | View/Open | |
| 09_figure.pdf | 21.54 kB | Adobe PDF | View/Open | |
| 10_table.pdf | 35.69 kB | Adobe PDF | View/Open | |
| 11_abbreviation.pdf | 15.49 kB | Adobe PDF | View/Open | |
| 12_chapter 1.pdf | 84.89 kB | Adobe PDF | View/Open | |
| 13_chapter 2.pdf | 273.26 kB | Adobe PDF | View/Open | |
| 14_chapter 3.pdf | 872.52 kB | Adobe PDF | View/Open | |
| 15_chapter 4.pdf | 67.45 kB | Adobe PDF | View/Open | |
| 16_chapter 5.pdf | 600.81 kB | Adobe PDF | View/Open | |
| 17_chapter 6.pdf | 779.34 kB | Adobe PDF | View/Open | |
| 18_chapter 7.pdf | 1.09 MB | Adobe PDF | View/Open | |
| 19_chapter 8.pdf | 36.54 kB | Adobe PDF | View/Open | |
| 20_bibliography.pdf | 116.49 kB | Adobe PDF | View/Open | |
| 21_appendix.pdf | 639.37 kB | Adobe PDF | View/Open | |
| 22_publication.pdf | 15.84 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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