1. Shodhganga@INFLIBNET
  2. Siksha "O" Anusandhan University
  3. Department of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/151008
Title: Brand personality congruence and its effect on brand loyalty an empirical study
Researcher: Jana, Sudipta Kumar
Guide(s): Das, Jyoti Ranjan
Keywords: Brand
Congruence
Empirical study
Loyalty
University: Shiksha o Anusandhan University
Completed Date: 2017
Abstract: Abstract available
Pagination: 278p.
URI: http://hdl.handle.net/10603/151008
Appears in Departments:Department of Management

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01_title.pdfAttached File62.59 kBAdobe PDFView/Open
02_dedication.pdf13.02 kBAdobe PDFView/Open
03_certificate.pdf84.42 kBAdobe PDFView/Open
04_approval sheet.pdf13.29 kBAdobe PDFView/Open
05_declaration.pdf76 kBAdobe PDFView/Open
06_acknowledgement.pdf80.72 kBAdobe PDFView/Open
07_abstract.pdf16.14 kBAdobe PDFView/Open
08_content.pdf26.46 kBAdobe PDFView/Open
09_figure.pdf21.54 kBAdobe PDFView/Open
10_table.pdf35.69 kBAdobe PDFView/Open
11_abbreviation.pdf15.49 kBAdobe PDFView/Open
12_chapter 1.pdf84.89 kBAdobe PDFView/Open
13_chapter 2.pdf273.26 kBAdobe PDFView/Open
14_chapter 3.pdf872.52 kBAdobe PDFView/Open
15_chapter 4.pdf67.45 kBAdobe PDFView/Open
16_chapter 5.pdf600.81 kBAdobe PDFView/Open
17_chapter 6.pdf779.34 kBAdobe PDFView/Open
18_chapter 7.pdf1.09 MBAdobe PDFView/Open
19_chapter 8.pdf36.54 kBAdobe PDFView/Open
20_bibliography.pdf116.49 kBAdobe PDFView/Open
21_appendix.pdf639.37 kBAdobe PDFView/Open
22_publication.pdf15.84 kBAdobe PDFView/Open
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