A study on cellular phone service markets in kanyakumari district

Abstract

The present study is classified into three parts for the development of the construct. The first part of the schedule includes the profile of the customers and the factors leading to select the service provider. The second part of the schedule covers the service quality of the service providers and customers satisfaction. The third part of the schedule consists of the switching intention, factors leading to switching and the customer loyalty. A proper care was taken to list out the variables included in each construct at three different parts. The review of previous studies and views of experts had been used to frame the questions in the interview schedule. A pre test was conducted among 50 customers and 50 staff of various service providers. Certain modification, additions and deletions were carried out as per the feed back from the pilot study. The final draft of the schedule was prepared for the data collection. newline