1. Shodhganga@INFLIBNET
  2. Banasthali Vidyapith
  3. Department of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/149615
Full metadata record
DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2017-05-16T05:55:50Z-
dc.date.available2017-05-16T05:55:50Z-
dc.identifier.urihttp://hdl.handle.net/10603/149615-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleTELEVISION ADVERTISEMENTS TARGETING CHILDREN ROLE AND IMPACT OF CHILDREN IN INFLUENCING THE BUYING BEHAVIOUR OF PARENTS WITH FOCUS ON SPECIFIC PRODUCT CATEGORIES
dc.title.alternative
dc.creator.researcherGulla, Anju
dc.description.note
dc.contributor.guidePurohit, Harsh
dc.publisher.placeBanasthali
dc.publisher.universityBanasthali Univesity
dc.publisher.institutionDepartment of Management
dc.date.registeredn.d.
dc.date.completed2014
dc.date.awarded
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Management

Files in This Item:
File Description SizeFormat 
01_title & certificate.pdfAttached File42.44 kBAdobe PDFView/Open
02_acknowledgement.pdf36.6 kBAdobe PDFView/Open
03_summary.pdf51.89 kBAdobe PDFView/Open
04_contents.pdf70.4 kBAdobe PDFView/Open
05_chapter1.pdf72.97 kBAdobe PDFView/Open
06_chapter2.pdf282.29 kBAdobe PDFView/Open
07_chapter3.pdf170.27 kBAdobe PDFView/Open
08_chapter4.pdf656.58 kBAdobe PDFView/Open
09_chapter5.pdf80.09 kBAdobe PDFView/Open
10_chapter6.pdf129.84 kBAdobe PDFView/Open
11_bibliography.pdf176.19 kBAdobe PDFView/Open
12_appendix.pdf90.72 kBAdobe PDFView/Open
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