Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/149615
| Title: | TELEVISION ADVERTISEMENTS TARGETING CHILDREN ROLE AND IMPACT OF CHILDREN IN INFLUENCING THE BUYING BEHAVIOUR OF PARENTS WITH FOCUS ON SPECIFIC PRODUCT CATEGORIES |
| Researcher: | Gulla, Anju |
| Guide(s): | Purohit, Harsh |
| University: | Banasthali Univesity |
| Completed Date: | 2014 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/149615 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title & certificate.pdf | Attached File | 42.44 kB | Adobe PDF | View/Open |
| 02_acknowledgement.pdf | 36.6 kB | Adobe PDF | View/Open | |
| 03_summary.pdf | 51.89 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 70.4 kB | Adobe PDF | View/Open | |
| 05_chapter1.pdf | 72.97 kB | Adobe PDF | View/Open | |
| 06_chapter2.pdf | 282.29 kB | Adobe PDF | View/Open | |
| 07_chapter3.pdf | 170.27 kB | Adobe PDF | View/Open | |
| 08_chapter4.pdf | 656.58 kB | Adobe PDF | View/Open | |
| 09_chapter5.pdf | 80.09 kB | Adobe PDF | View/Open | |
| 10_chapter6.pdf | 129.84 kB | Adobe PDF | View/Open | |
| 11_bibliography.pdf | 176.19 kB | Adobe PDF | View/Open | |
| 12_appendix.pdf | 90.72 kB | Adobe PDF | View/Open |
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