1. Shodhganga@INFLIBNET
  2. Savitribai Phule Pune University
  3. Poona College of Pharmacy Erandwane
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/149292
Title: A critical study and analysis of prescribing habits and effect of promotional aids on prescribing behaviour of physicians in pharmaceutical marketing
Researcher: Burande, Mahesh Dattatraya
Guide(s): Kadam, S S
Keywords: Advertising
Pharmacodynamics
Marketing
Doctors
Drugs
University: Savitribai Phule Pune University
Completed Date: 1994
Abstract: Abstract not available newline newline
Pagination: viii, 263p.
URI: http://hdl.handle.net/10603/149292
Appears in Departments:Poona College of Pharmacy Erandwane

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/01_title.pdfAttached File58.22 kBAdobe PDFView/Open
01_title.pdf58.22 kBAdobe PDFView/Open
/02_certificate.pdf72.6 kBAdobe PDFView/Open
02_certificate.pdf72.6 kBAdobe PDFView/Open
03_acknowledgement.pdf77.62 kBAdobe PDFView/Open
04_contents.pdf51.8 kBAdobe PDFView/Open
05_papers presented at conferences.pdf55.9 kBAdobe PDFView/Open
06_synopsis.pdf169.58 kBAdobe PDFView/Open
/07_chapter 1.pdf677.1 kBAdobe PDFView/Open
07_chapter 1.pdf677.1 kBAdobe PDFView/Open
/08_chapter 2.pdf78.15 kBAdobe PDFView/Open
08_chapter 2.pdf78.15 kBAdobe PDFView/Open
/09_chapter 3.pdf269.19 kBAdobe PDFView/Open
09_chapter 3.pdf269.19 kBAdobe PDFView/Open
/10_chapter 4.pdf7.21 MBAdobe PDFView/Open
10_chapter 4.pdf7.21 MBAdobe PDFView/Open
11_chapter 5.pdf638.87 kBAdobe PDFView/Open
12_chapter 6.pdf190.81 kBAdobe PDFView/Open
13_references.pdf121.67 kBAdobe PDFView/Open
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