Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/145510
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2017-04-12T06:25:01Z | - |
| dc.date.available | 2017-04-12T06:25:01Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/145510 | - |
| dc.description.abstract | Impact of comparative advertisement on consumer buying behaviour newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | bibliography 190 | |
| dc.rights | university | |
| dc.title | Impact of comparative advertisement on consumer buying behaviour | |
| dc.title.alternative | ||
| dc.creator.researcher | Murthy, A | |
| dc.subject.keyword | Impact of comparative advertisement on consumer buying behaviour | |
| dc.description.note | Appendix p.1-12 | |
| dc.contributor.guide | Dr Gurusamy, S | |
| dc.publisher.place | Chennai | |
| dc.publisher.university | University of Madras | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | ||
| dc.date.completed | March 2006 | |
| dc.date.awarded | February 2007 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| mur_acknow.pdf | Attached File | 152.23 kB | Adobe PDF | View/Open |
| mur_appendix.pdf | 1.58 MB | Adobe PDF | View/Open | |
| mur_biblio.pdf | 1.83 MB | Adobe PDF | View/Open | |
| mur_certifi.pdf | 79.37 kB | Adobe PDF | View/Open | |
| mur_chapter1.pdf | 3.15 MB | Adobe PDF | View/Open | |
| mur_chapter2.pdf | 4.67 MB | Adobe PDF | View/Open | |
| mur_chapter3.pdf | 2.58 MB | Adobe PDF | View/Open | |
| mur_chapter4.pdf | 4.06 MB | Adobe PDF | View/Open | |
| mur_chapter5.pdf | 2.58 MB | Adobe PDF | View/Open | |
| mur_chapter6.pdf | 3.65 MB | Adobe PDF | View/Open | |
| mur_chapter7.pdf | 2.02 MB | Adobe PDF | View/Open | |
| mur_chapter8.pdf | 2.05 MB | Adobe PDF | View/Open | |
| mur_contents.pdf | 62.45 kB | Adobe PDF | View/Open | |
| mur_lof.pdf | 42.75 kB | Adobe PDF | View/Open | |
| mur_lot.pdf | 198.21 kB | Adobe PDF | View/Open | |
| mur_title.pdf | 63.98 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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