Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/145510
| Title: | Impact of comparative advertisement on consumer buying behaviour |
| Researcher: | Murthy, A |
| Guide(s): | Dr Gurusamy, S |
| Keywords: | Impact of comparative advertisement on consumer buying behaviour |
| University: | University of Madras |
| Completed Date: | March 2006 |
| Abstract: | Impact of comparative advertisement on consumer buying behaviour newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/145510 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| mur_acknow.pdf | Attached File | 152.23 kB | Adobe PDF | View/Open |
| mur_appendix.pdf | 1.58 MB | Adobe PDF | View/Open | |
| mur_biblio.pdf | 1.83 MB | Adobe PDF | View/Open | |
| mur_certifi.pdf | 79.37 kB | Adobe PDF | View/Open | |
| mur_chapter1.pdf | 3.15 MB | Adobe PDF | View/Open | |
| mur_chapter2.pdf | 4.67 MB | Adobe PDF | View/Open | |
| mur_chapter3.pdf | 2.58 MB | Adobe PDF | View/Open | |
| mur_chapter4.pdf | 4.06 MB | Adobe PDF | View/Open | |
| mur_chapter5.pdf | 2.58 MB | Adobe PDF | View/Open | |
| mur_chapter6.pdf | 3.65 MB | Adobe PDF | View/Open | |
| mur_chapter7.pdf | 2.02 MB | Adobe PDF | View/Open | |
| mur_chapter8.pdf | 2.05 MB | Adobe PDF | View/Open | |
| mur_contents.pdf | 62.45 kB | Adobe PDF | View/Open | |
| mur_lof.pdf | 42.75 kB | Adobe PDF | View/Open | |
| mur_lot.pdf | 198.21 kB | Adobe PDF | View/Open | |
| mur_title.pdf | 63.98 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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