Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/145472
| Title: | Analytical study of shopping motives of young customers for selected product categories with reference to organized retailing in metropolitan cities of Maharashtra |
| Researcher: | Chopra Komal |
| Guide(s): | Sane Vivek |
| Keywords: | retailing ,shopping motives |
| University: | Symbiosis International University |
| Completed Date: | |
| Abstract: | Motive has been explained by different researchers in different ways. The current research has taken the following definitions. Motives are driving forces that impel individuals into action (Shiffman and Kanuk, 2003) (79). According to Jin and Kim (2003), Shopping motives can be defined as the drivers of behavior that bring consumers to the marketplace to satisfy their needs newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/145472 |
| Appears in Departments: | Faculty of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| acknowledgement.pdf | Attached File | 12.89 kB | Adobe PDF | View/Open |
| certificate.pdf | 184.02 kB | Adobe PDF | View/Open | |
| chapter 1.pdf | 439.83 kB | Adobe PDF | View/Open | |
| chapter 2.pdf | 148.62 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 116.78 kB | Adobe PDF | View/Open | |
| chapter 4.pdf | 1.35 MB | Adobe PDF | View/Open | |
| chapter 5.pdf | 72.96 kB | Adobe PDF | View/Open | |
| chapter 6.pdf | 131.74 kB | Adobe PDF | View/Open | |
| list of figures.pdf | 14.31 kB | Adobe PDF | View/Open | |
| titile.pdf | 136.79 kB | Adobe PDF | View/Open |
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