Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/145038
Title: | The impact of celebrity endorsement on the buying behaviour of students towards personal care products |
Researcher: | Choudhury Azmal Haque |
Guide(s): | Mukherjee Kalyan |
Keywords: | buying behaviour celebrity Commerce endorsement personal care products students |
University: | Gauhati University |
Completed Date: | 25/05/2016 |
Abstract: | None |
Pagination: | 250p. |
URI: | http://hdl.handle.net/10603/145038 |
Appears in Departments: | Department of Commerce |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 378.21 kB | Adobe PDF | View/Open |
02_declaration.pdf | 97.41 kB | Adobe PDF | View/Open | |
03_certificate.pdf | 152.18 kB | Adobe PDF | View/Open | |
04_acknowledgement.pdf | 7.14 kB | Adobe PDF | View/Open | |
05_preface.pdf | 12.59 kB | Adobe PDF | View/Open | |
06_contents.pdf | 44.76 kB | Adobe PDF | View/Open | |
07_list of tables.pdf | 12.06 kB | Adobe PDF | View/Open | |
08_list of figures.pdf | 21.94 kB | Adobe PDF | View/Open | |
09_acronyms.pdf | 13.46 kB | Adobe PDF | View/Open | |
10_chapter 1.pdf | 269.46 kB | Adobe PDF | View/Open | |
11_chapter 2.pdf | 851.08 kB | Adobe PDF | View/Open | |
12_chapter 3.pdf | 1.97 MB | Adobe PDF | View/Open | |
13_chapter 4.pdf | 2.41 MB | Adobe PDF | View/Open | |
14_chapter 5.pdf | 778.01 kB | Adobe PDF | View/Open | |
15_chapter 6(a).pdf | 2.29 MB | Adobe PDF | View/Open | |
16_chapter 6(b).pdf | 8.93 MB | Adobe PDF | View/Open | |
17_chapter 7.pdf | 56.79 kB | Adobe PDF | View/Open | |
18_biblography.pdf | 32.25 kB | Adobe PDF | View/Open | |
19_annextur i.pdf | 14.2 kB | Adobe PDF | View/Open | |
20_annextur ii.pdf | 40.31 kB | Adobe PDF | View/Open |
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