Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/145038
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | commerce | |
| dc.date.accessioned | 2017-04-10T08:45:09Z | - |
| dc.date.available | 2017-04-10T08:45:09Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/145038 | - |
| dc.description.abstract | None | |
| dc.format.extent | 250p. | |
| dc.language | English | |
| dc.relation | 91 | |
| dc.rights | university | |
| dc.title | The impact of celebrity endorsement on the buying behaviour of students towards personal care products | |
| dc.title.alternative | ||
| dc.creator.researcher | Choudhury Azmal Haque | |
| dc.subject.keyword | buying behaviour | |
| dc.subject.keyword | celebrity | |
| dc.subject.keyword | Commerce | |
| dc.subject.keyword | endorsement | |
| dc.subject.keyword | personal care | |
| dc.subject.keyword | products | |
| dc.subject.keyword | students | |
| dc.description.note | bibliography(235-242)p. and annexure (243-250)p. | |
| dc.contributor.guide | Mukherjee Kalyan | |
| dc.publisher.place | Guwahati | |
| dc.publisher.university | Gauhati University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.a. | |
| dc.date.completed | 25/05/2016 | |
| dc.date.awarded | 01/12/2016 | |
| dc.format.dimensions | 30cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 378.21 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 97.41 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 152.18 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 7.14 kB | Adobe PDF | View/Open | |
| 05_preface.pdf | 12.59 kB | Adobe PDF | View/Open | |
| 06_contents.pdf | 44.76 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 12.06 kB | Adobe PDF | View/Open | |
| 08_list of figures.pdf | 21.94 kB | Adobe PDF | View/Open | |
| 09_acronyms.pdf | 13.46 kB | Adobe PDF | View/Open | |
| 10_chapter 1.pdf | 269.46 kB | Adobe PDF | View/Open | |
| 11_chapter 2.pdf | 851.08 kB | Adobe PDF | View/Open | |
| 12_chapter 3.pdf | 1.97 MB | Adobe PDF | View/Open | |
| 13_chapter 4.pdf | 2.41 MB | Adobe PDF | View/Open | |
| 14_chapter 5.pdf | 778.01 kB | Adobe PDF | View/Open | |
| 15_chapter 6(a).pdf | 2.29 MB | Adobe PDF | View/Open | |
| 16_chapter 6(b).pdf | 8.93 MB | Adobe PDF | View/Open | |
| 17_chapter 7.pdf | 56.79 kB | Adobe PDF | View/Open | |
| 18_biblography.pdf | 32.25 kB | Adobe PDF | View/Open | |
| 19_annextur i.pdf | 14.2 kB | Adobe PDF | View/Open | |
| 20_annextur ii.pdf | 40.31 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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