1. Shodhganga@INFLIBNET
  2. Gauhati University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/145038
Title: The impact of celebrity endorsement on the buying behaviour of students towards personal care products
Researcher: Choudhury Azmal Haque
Guide(s): Mukherjee Kalyan
Keywords: buying behaviour
celebrity
Commerce
endorsement
personal care
products
students
University: Gauhati University
Completed Date: 25/05/2016
Abstract: None
Pagination: 250p.
URI: http://hdl.handle.net/10603/145038
Appears in Departments:Department of Commerce

Files in This Item:
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01_title.pdfAttached File378.21 kBAdobe PDFView/Open
02_declaration.pdf97.41 kBAdobe PDFView/Open
03_certificate.pdf152.18 kBAdobe PDFView/Open
04_acknowledgement.pdf7.14 kBAdobe PDFView/Open
05_preface.pdf12.59 kBAdobe PDFView/Open
06_contents.pdf44.76 kBAdobe PDFView/Open
07_list of tables.pdf12.06 kBAdobe PDFView/Open
08_list of figures.pdf21.94 kBAdobe PDFView/Open
09_acronyms.pdf13.46 kBAdobe PDFView/Open
10_chapter 1.pdf269.46 kBAdobe PDFView/Open
11_chapter 2.pdf851.08 kBAdobe PDFView/Open
12_chapter 3.pdf1.97 MBAdobe PDFView/Open
13_chapter 4.pdf2.41 MBAdobe PDFView/Open
14_chapter 5.pdf778.01 kBAdobe PDFView/Open
15_chapter 6(a).pdf2.29 MBAdobe PDFView/Open
16_chapter 6(b).pdf8.93 MBAdobe PDFView/Open
17_chapter 7.pdf56.79 kBAdobe PDFView/Open
18_biblography.pdf32.25 kBAdobe PDFView/Open
19_annextur i.pdf14.2 kBAdobe PDFView/Open
20_annextur ii.pdf40.31 kBAdobe PDFView/Open
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