Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/141053
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management Sciences | |
| dc.date.accessioned | 2017-03-21T06:21:04Z | - |
| dc.date.available | 2017-03-21T06:21:04Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/141053 | - |
| dc.description.abstract | Abstract available | |
| dc.format.extent | xxx, 261p. | |
| dc.language | English | |
| dc.relation | 248-260 | |
| dc.rights | university | |
| dc.title | Effectiveness of advertisements on buying behaviour An empirical study in health drinks market | |
| dc.title.alternative | ||
| dc.creator.researcher | Parveen Roja, M. | |
| dc.subject.keyword | Advertisements | |
| dc.subject.keyword | Empirical | |
| dc.subject.keyword | Framework | |
| dc.subject.keyword | Health | |
| dc.subject.keyword | Market | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Manimaran, S. | |
| dc.publisher.place | Chennai | |
| dc.publisher.university | Anna University | |
| dc.publisher.institution | Faculty of Management Sciences | |
| dc.date.registered | n.d. | |
| dc.date.completed | december, 2015 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 30 | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Faculty of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 24.79 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 476.65 kB | Adobe PDF | View/Open | |
| 03_abstract.pdf | 48.35 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 122.99 kB | Adobe PDF | View/Open | |
| 05_table of contents.pdf | 78.75 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 145.84 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 47.86 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 5.73 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 120 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 308.17 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 204.13 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 292.43 kB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 451.55 kB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 476.56 kB | Adobe PDF | View/Open | |
| 15_summary of findings conclusions and recommendations.pdf | 155.36 kB | Adobe PDF | View/Open | |
| 16_appendix 1.pdf | 180.29 kB | Adobe PDF | View/Open | |
| 17_references.pdf | 243.65 kB | Adobe PDF | View/Open | |
| 18_list of publications.pdf | 87.99 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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