Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/140360
| Title: | A study on the influence of shopper marketing efforts on purchase decisions of white goods |
| Researcher: | David Winster Praveenraj, D. |
| Guide(s): | Ashok, J. |
| Keywords: | Goods Marketing Purchase Shopper White |
| University: | Anna University |
| Completed Date: | july, 2015 |
| Abstract: | Abstract available |
| Pagination: | xx, 219p. |
| URI: | http://hdl.handle.net/10603/140360 |
| Appears in Departments: | Faculty of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 18.9 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 3.52 MB | Adobe PDF | View/Open | |
| 03_abstract.pdf | 8.39 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 4.47 kB | Adobe PDF | View/Open | |
| 05_table of contents.pdf | 79.66 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 31.1 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 45.67 kB | Adobe PDF | View/Open | |
| 08_list of figures.pdf | 50.02 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 222.6 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 220.98 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 169.38 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 301.48 kB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 919.89 kB | Adobe PDF | View/Open | |
| 14_discussion of findings and conclusion.pdf | 606.17 kB | Adobe PDF | View/Open | |
| 15_references.pdf | 132.19 kB | Adobe PDF | View/Open | |
| 16_list of publications.pdf | 98.83 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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