1. Shodhganga@INFLIBNET
  2. University of Calicut
  3. Department of Commerce and Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/140026
Title: A STUDY ON THE RELATIONSHIP MARKETING ORIENTATION OF COMMERCIAL BANKS IN KERALA
Researcher: RAMYA KRISHNAN M.
Guide(s): M. A. JOSEPH
Keywords: commercial banks
customer loyalty
customer satisfaction
relationship marketing in banks
relationship marketing orientation
relationship quality
switching behavior of bank customers
University: University of Calicut
Completed Date: 01/08/2015
Abstract: newline
Pagination: 
URI: http://hdl.handle.net/10603/140026
Appears in Departments:Department of Commerce and Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File36.29 kBAdobe PDFView/Open
02_declaration.pdf3.58 kBAdobe PDFView/Open
03_certificate.pdf5.37 kBAdobe PDFView/Open
04_acknowledgment.pdf63.56 kBAdobe PDFView/Open
05_contents.pdf17.93 kBAdobe PDFView/Open
06_list of tables.pdf10.08 kBAdobe PDFView/Open
07_list of figures.pdf3.24 kBAdobe PDFView/Open
08_abbrevations.pdf2.31 kBAdobe PDFView/Open
09_chapter1.pdf226.83 kBAdobe PDFView/Open
10_chapter2.pdf412.15 kBAdobe PDFView/Open
11_chapter3.pdf248.4 kBAdobe PDFView/Open
12_chapter4.pdf498.79 kBAdobe PDFView/Open
13_chapter5.pdf754.01 kBAdobe PDFView/Open
14_chapter6.pdf341.83 kBAdobe PDFView/Open
15_chapter7.pdf217.19 kBAdobe PDFView/Open
16_bibliography.pdf177.6 kBAdobe PDFView/Open
17_appendix.pdf139.81 kBAdobe PDFView/Open
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