Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/139119
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2017-03-06T10:32:57Z | - |
| dc.date.available | 2017-03-06T10:32:57Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/139119 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Study of Unconventional Advertising Strategies Amidst Unethical Advertising Environment with Special Reference to North India | |
| dc.title.alternative | ||
| dc.creator.researcher | Narang, Tanu | |
| dc.description.note | ||
| dc.contributor.guide | Purohit, Harsh | |
| dc.publisher.place | Banasthali | |
| dc.publisher.university | Banasthali Univesity | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | ||
| dc.date.completed | 2016 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_tital.pdf | Attached File | 101.99 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 235.82 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 165.74 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 218.67 kB | Adobe PDF | View/Open | |
| 05_executive summary.pdf | 173.06 kB | Adobe PDF | View/Open | |
| 06_table of content.pdf | 272.06 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 239.22 kB | Adobe PDF | View/Open | |
| 08_list of tables.pdf | 192.44 kB | Adobe PDF | View/Open | |
| 09_chapter 1 introduction.pdf | 742.31 kB | Adobe PDF | View/Open | |
| 10_chapter 2 review of literature.pdf | 118.9 kB | Adobe PDF | View/Open | |
| 11_chapter 3 methodology.pdf | 84.46 kB | Adobe PDF | View/Open | |
| 12_chapter 4 data analysis and results of the study.pdf | 371.14 kB | Adobe PDF | View/Open | |
| 13_chapter 5 findings and conclusion.pdf | 74.78 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 54.15 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 71.49 kB | Adobe PDF | View/Open | |
| 16_web resources.pdf | 8.91 kB | Adobe PDF | View/Open | |
| 17_list of research publications and paper presentations.pdf | 251.71 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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