Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/137894
Title: | A study of semiotics as a tool for integrated marketing communication in advertising and brand building sectors with reference to print radio television and digital media In Pune district |
Researcher: | Pathak Gauri Dilip |
Guide(s): | Kazi, Roshan |
Keywords: | Management Marketing Management Semiotics Integrated marketing communication Advertising Brand building sectors Radio Television Digital media |
University: | Savitribai Phule Pune University |
Completed Date: | February 2016 |
Abstract: | newline |
Pagination: | |
URI: | http://hdl.handle.net/10603/137894 |
Appears in Departments: | Allana Institute of Management Sciences Pune |
Files in This Item:
File | Description | Size | Format | |
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/01_title.pdf | Attached File | 14.43 kB | Adobe PDF | View/Open |
01_title.pdf | 14.43 kB | Adobe PDF | View/Open | |
02_contents.pdf | 25.91 kB | Adobe PDF | View/Open | |
03_list_of_tables_figures.pdf | 51.04 kB | Adobe PDF | View/Open | |
04_acknowledegement.pdf | 17.74 kB | Adobe PDF | View/Open | |
05_declaration.pdf | 16.2 kB | Adobe PDF | View/Open | |
06_certificate.pdf | 14.41 kB | Adobe PDF | View/Open | |
07_abstract.pdf | 19.9 kB | Adobe PDF | View/Open | |
08_chapter1.pdf | 363.55 kB | Adobe PDF | View/Open | |
09_chapter2.pdf | 280.85 kB | Adobe PDF | View/Open | |
10_chaptetr3.pdf | 251.48 kB | Adobe PDF | View/Open | |
11_chapter4.pdf | 366.54 kB | Adobe PDF | View/Open | |
12_chapter5.pdf | 260.57 kB | Adobe PDF | View/Open | |
13_chapter6.pdf | 918.66 kB | Adobe PDF | View/Open | |
14_chapter7.pdf | 390.18 kB | Adobe PDF | View/Open | |
15_chapter8.pdf | 261.12 kB | Adobe PDF | View/Open | |
16_bibliography.pdf | 261.85 kB | Adobe PDF | View/Open | |
17_appendices.pdf | 720.57 kB | Adobe PDF | View/Open |
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