Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/137891
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2017-02-28T05:04:17Z | - |
| dc.date.available | 2017-02-28T05:04:17Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/137891 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | A study of the brand equity concept with special reference to its measurement and valuation vis a vis its marketing implications | |
| dc.title.alternative | ||
| dc.creator.researcher | Tembulkar Aparna Anand | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Marketing Management | |
| dc.subject.keyword | Brand equity concept | |
| dc.subject.keyword | Valuation | |
| dc.subject.keyword | Marketing implications | |
| dc.description.note | ||
| dc.contributor.guide | Joshi Ashok | |
| dc.publisher.place | Pune | |
| dc.publisher.university | Savitribai Phule Pune University | |
| dc.publisher.institution | Indian Institute of Cost and Management Studies and Research (INDSEARCH) | |
| dc.date.registered | 02-04-2009 |02-04-2014 | |
| dc.date.completed | March 2016 | |
| dc.date.awarded | 30-07-2016 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Indian Institute of Cost and Management Studies and Research (INDSEARCH) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| /01_title.pdf | Attached File | 88.91 kB | Adobe PDF | View/Open |
| 01_title.pdf | 88.91 kB | Adobe PDF | View/Open | |
| 02_contents.pdf | 88.95 kB | Adobe PDF | View/Open | |
| 03_acknowledegement.pdf | 78.16 kB | Adobe PDF | View/Open | |
| 04_declaration.pdf | 71.04 kB | Adobe PDF | View/Open | |
| 05_certificate.pdf | 70.87 kB | Adobe PDF | View/Open | |
| 06_abstract.pdf | 76.92 kB | Adobe PDF | View/Open | |
| 07_preface.pdf | 71.86 kB | Adobe PDF | View/Open | |
| 08_list_of_tables.pdf | 85.46 kB | Adobe PDF | View/Open | |
| 09_list_of_figuers.pdf | 76.18 kB | Adobe PDF | View/Open | |
| 10_chapter1.pdf | 196.69 kB | Adobe PDF | View/Open | |
| 11_chapter2.pdf | 241.41 kB | Adobe PDF | View/Open | |
| 12_chapter3.pdf | 162.49 kB | Adobe PDF | View/Open | |
| 13_chapter4.pdf | 622.86 kB | Adobe PDF | View/Open | |
| 14_chapter5.pdf | 284.08 kB | Adobe PDF | View/Open | |
| 15_chapter6.pdf | 190.56 kB | Adobe PDF | View/Open | |
| 16_chapter7.pdf | 179.5 kB | Adobe PDF | View/Open | |
| 17_bibliography.pdf | 139.32 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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