Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/137891
Title: | A study of the brand equity concept with special reference to its measurement and valuation vis a vis its marketing implications |
Researcher: | Tembulkar Aparna Anand |
Guide(s): | Joshi Ashok |
Keywords: | Management Marketing Management Brand equity concept Valuation Marketing implications |
University: | Savitribai Phule Pune University |
Completed Date: | March 2016 |
Abstract: | newline |
Pagination: | |
URI: | http://hdl.handle.net/10603/137891 |
Appears in Departments: | Indian Institute of Cost and Management Studies and Research (INDSEARCH) |
Files in This Item:
File | Description | Size | Format | |
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/01_title.pdf | Attached File | 88.91 kB | Adobe PDF | View/Open |
01_title.pdf | 88.91 kB | Adobe PDF | View/Open | |
02_contents.pdf | 88.95 kB | Adobe PDF | View/Open | |
03_acknowledegement.pdf | 78.16 kB | Adobe PDF | View/Open | |
04_declaration.pdf | 71.04 kB | Adobe PDF | View/Open | |
05_certificate.pdf | 70.87 kB | Adobe PDF | View/Open | |
06_abstract.pdf | 76.92 kB | Adobe PDF | View/Open | |
07_preface.pdf | 71.86 kB | Adobe PDF | View/Open | |
08_list_of_tables.pdf | 85.46 kB | Adobe PDF | View/Open | |
09_list_of_figuers.pdf | 76.18 kB | Adobe PDF | View/Open | |
10_chapter1.pdf | 196.69 kB | Adobe PDF | View/Open | |
11_chapter2.pdf | 241.41 kB | Adobe PDF | View/Open | |
12_chapter3.pdf | 162.49 kB | Adobe PDF | View/Open | |
13_chapter4.pdf | 622.86 kB | Adobe PDF | View/Open | |
14_chapter5.pdf | 284.08 kB | Adobe PDF | View/Open | |
15_chapter6.pdf | 190.56 kB | Adobe PDF | View/Open | |
16_chapter7.pdf | 179.5 kB | Adobe PDF | View/Open | |
17_bibliography.pdf | 139.32 kB | Adobe PDF | View/Open |
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