Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/13762
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Journalism | en_US |
| dc.date.accessioned | 2013-12-06T09:31:18Z | - |
| dc.date.available | 2013-12-06T09:31:18Z | - |
| dc.date.issued | 2013-12-06 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/13762 | - |
| dc.description.abstract | None | en_US |
| dc.format.extent | vii, 273p. | en_US |
| dc.language | English | en_US |
| dc.relation | - | en_US |
| dc.rights | university | en_US |
| dc.title | Role of teaser advertising in product promotion: a critical analysis of leading newspapers and television channels | en_US |
| dc.title.alternative | - | en_US |
| dc.creator.researcher | Kulveen, Trehan | en_US |
| dc.subject.keyword | Journalism | en_US |
| dc.subject.keyword | teaser advertising | en_US |
| dc.subject.keyword | product promotion | en_US |
| dc.subject.keyword | newspapers | en_US |
| dc.subject.keyword | television channels | en_US |
| dc.subject.keyword | Mass Communication | en_US |
| dc.description.note | Bibliography p.265-273 | en_US |
| dc.contributor.guide | Gurmeet, Singh Maan | en_US |
| dc.publisher.place | Patiala | en_US |
| dc.publisher.university | Punjabi University | en_US |
| dc.publisher.institution | Department of Journalism And Mass Communications | en_US |
| dc.date.registered | n.d. | en_US |
| dc.date.completed | 2012 | en_US |
| dc.date.awarded | 01/04/2013 | en_US |
| dc.format.dimensions | - | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | Department of Journalism And Mass Communications | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 69.76 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 67.84 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 67.38 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 73.09 kB | Adobe PDF | View/Open | |
| 05_contennts.pdf | 72.33 kB | Adobe PDF | View/Open | |
| 06_abbreviations.pdf | 17.12 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 27 kB | Adobe PDF | View/Open | |
| 08_list of figures.pdf | 21.71 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 487.19 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 112.34 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 80.79 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 695.17 kB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 106.67 kB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 49.41 kB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 796.41 kB | Adobe PDF | View/Open | |
| 16_chapter 8.pdf | 49.26 kB | Adobe PDF | View/Open | |
| 17_bibliography.pdf | 38.01 kB | Adobe PDF | View/Open | |
| 18_annexture.pdf | 392.21 kB | Adobe PDF | View/Open | |
| 19_abstract.pdf | 15.65 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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