Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/136343
| Title: | A study on brand loyalty behaviour among consumers in fmcg market |
| Researcher: | Venkateswaran, P.S |
| Guide(s): | Vanniarajan, T |
| Keywords: | Consumer Consumer behaviour FMCG Brand loyalty FMCG Market |
| University: | Madurai Kamraj University |
| Completed Date: | 2012 |
| Abstract: | None |
| Pagination: | 350p. |
| URI: | http://hdl.handle.net/10603/136343 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 71.83 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 34.98 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 34.53 kB | Adobe PDF | View/Open | |
| 04_content.pdf | 43.97 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 12.76 kB | Adobe PDF | View/Open | |
| 06_tables.pdf | 190.38 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 366.72 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 372.61 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 649.4 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 777.77 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 861.03 kB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 199.37 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 208.59 kB | Adobe PDF | View/Open |
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