Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/134540
| Title: | Comparative analysis of consumer buying behaviour of generation X and generation Y towards mobile phones in Rajasthan |
| Researcher: | Arora, Shefali |
| Guide(s): | Bhatia, Mani |
| Keywords: | Consumer, Buying Behaviour, Generation X, Generation Y, Mobile Phones, Rajasthan |
| University: | The IIS University |
| Completed Date: | 12/12/2016 |
| Abstract: | newline |
| Pagination: | xxiv, 268p. |
| URI: | http://hdl.handle.net/10603/134540 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 37.45 kB | Adobe PDF | View/Open |
| 02_certificates.pdf | 129.64 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 642.73 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 647.64 kB | Adobe PDF | View/Open | |
| 05_preface.pdf | 643.63 kB | Adobe PDF | View/Open | |
| 06_list of tables, figures and charts.pdf | 642.45 kB | Adobe PDF | View/Open | |
| 07_chapter-1.pdf | 189.09 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 643.57 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 143.03 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 7.95 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 105.44 kB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 47.39 kB | Adobe PDF | View/Open | |
| 13_references.pdf | 52.31 kB | Adobe PDF | View/Open | |
| appendices.pdf | 3.26 MB | Adobe PDF | View/Open |
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