1. Shodhganga@INFLIBNET
  2. Manonmaniam Sundaranar University
  3. Department of Business Administration
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/133856
Title: Impact of celebrity advertisement on sales promotion and consumer buying behaviour on select fast moving consumer goods _with specific reference to Chennai City_
Researcher: Sridevi, J
Guide(s): Sakthivel Murugan, M
Keywords: Parametric t test, Shampoo, Tooth paste, Hair oil, Chi square test
University: Manonmaniam Sundaranar University
Completed Date: 2012
Abstract: newlineAbstract not available newline
Pagination: 247p., ix
URI: http://hdl.handle.net/10603/133856
Appears in Departments:Department of Business Administration

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01_title.pdfAttached File199.85 kBAdobe PDFView/Open
02_certificate.pdf272.75 kBAdobe PDFView/Open
03_declaration.pdf28.43 kBAdobe PDFView/Open
04_acknowledgement.pdf49.87 kBAdobe PDFView/Open
05_content.pdf22.73 kBAdobe PDFView/Open
06_list of table.pdf433.16 kBAdobe PDFView/Open
07_list of figure.pdf17.82 kBAdobe PDFView/Open
08_abstract.pdf56.48 kBAdobe PDFView/Open
09_chapter 1.pdf845.93 kBAdobe PDFView/Open
10_chapter 2.pdf1.35 MBAdobe PDFView/Open
11_chapter 3.pdf849.83 kBAdobe PDFView/Open
12_chapter 4.pdf1.8 MBAdobe PDFView/Open
13_chapter 5.pdf1.5 MBAdobe PDFView/Open
14_chapter 6.pdf3.64 MBAdobe PDFView/Open
15_chapter 7.pdf579.75 kBAdobe PDFView/Open
16_bibliography.pdf486.32 kBAdobe PDFView/Open
17_appendix.pdf341.94 kBAdobe PDFView/Open
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