Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/133576
| Title: | Advertising effectiveness of electronic and print media a study of financial services sector |
| Researcher: | Tandon, Supriya |
| Guide(s): | Singh, Bhawdeep |
| Keywords: | Adventure Advertisements Electronic media Private Sector |
| University: | Punjabi University |
| Completed Date: | 2014 |
| Abstract: | Abstract available |
| Pagination: | 237p. |
| URI: | http://hdl.handle.net/10603/133576 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 51.81 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 26.65 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 28.3 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 37.14 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 40.99 kB | Adobe PDF | View/Open | |
| 06_table.pdf | 39.72 kB | Adobe PDF | View/Open | |
| 07_figure.pdf | 38.11 kB | Adobe PDF | View/Open | |
| 08_abbreviation.pdf | 24.8 kB | Adobe PDF | View/Open | |
| 09_abstract.pdf | 31.3 kB | Adobe PDF | View/Open | |
| 10_chapter 1.pdf | 299.88 kB | Adobe PDF | View/Open | |
| 11_chapter 2.pdf | 177.59 kB | Adobe PDF | View/Open | |
| 12_chapter 3.pdf | 960.31 kB | Adobe PDF | View/Open | |
| 13_chapter 4.pdf | 3.1 MB | Adobe PDF | View/Open | |
| 14_chapter 5.pdf | 2.3 MB | Adobe PDF | View/Open | |
| 15_chapter 6.pdf | 301.53 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 125.03 kB | Adobe PDF | View/Open | |
| 17_appendix.pdf | 566.83 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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