Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/133498
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2017-02-02T11:44:07Z | - |
| dc.date.available | 2017-02-02T11:44:07Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/133498 | - |
| dc.description.abstract | newline | |
| dc.format.extent | xv, 241p | |
| dc.language | English | |
| dc.relation | 186 | |
| dc.rights | university | |
| dc.title | Effectiveness of word of mouth communication on brand equity of personal care products a study in erode district | |
| dc.title.alternative | ||
| dc.creator.researcher | Mubeen R | |
| dc.subject.keyword | A Study in Erode District | |
| dc.subject.keyword | Brand Equity of Personal Care Products | |
| dc.subject.keyword | Effectiveness of Word of Mouth Communication | |
| dc.description.note | Reference (P242-258 with annexures) | |
| dc.contributor.guide | Vasan M | |
| dc.publisher.place | Salem | |
| dc.publisher.university | Periyar University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 05/12/2015 | |
| dc.date.awarded | 03/06/2016 | |
| dc.format.dimensions | 28cm | |
| dc.format.accompanyingmaterial | CD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 395.6 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 167.97 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 167.54 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 186.02 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 164.83 kB | Adobe PDF | View/Open | |
| 06_list of tables and figures.pdf | 302.88 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 869.69 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 1.05 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 2.32 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 1.47 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 1.02 MB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 585.8 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 666.37 kB | Adobe PDF | View/Open | |
| 14_annexure i.pdf | 571.36 kB | Adobe PDF | View/Open | |
| 15_annexure ii.pdf | 174.44 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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