1. Shodhganga@INFLIBNET
  2. Periyar University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/133498
Title: Effectiveness of word of mouth communication on brand equity of personal care products a study in erode district
Researcher: Mubeen R
Guide(s): Vasan M
Keywords: A Study in Erode District
Brand Equity of Personal Care Products
Effectiveness of Word of Mouth Communication
University: Periyar University
Completed Date: 05/12/2015
Abstract: newline
Pagination: xv, 241p
URI: http://hdl.handle.net/10603/133498
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File395.6 kBAdobe PDFView/Open
02_certificate.pdf167.97 kBAdobe PDFView/Open
03_declaration.pdf167.54 kBAdobe PDFView/Open
04_acknowledgement.pdf186.02 kBAdobe PDFView/Open
05_contents.pdf164.83 kBAdobe PDFView/Open
06_list of tables and figures.pdf302.88 kBAdobe PDFView/Open
07_chapter 1.pdf869.69 kBAdobe PDFView/Open
08_chapter 2.pdf1.05 MBAdobe PDFView/Open
09_chapter 3.pdf2.32 MBAdobe PDFView/Open
10_chapter 4.pdf1.47 MBAdobe PDFView/Open
11_chapter 5.pdf1.02 MBAdobe PDFView/Open
12_chapter 6.pdf585.8 kBAdobe PDFView/Open
13_bibliography.pdf666.37 kBAdobe PDFView/Open
14_annexure i.pdf571.36 kBAdobe PDFView/Open
15_annexure ii.pdf174.44 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: