1. Shodhganga@INFLIBNET
  2. Maharshi Dayanand University
  3. Institute of Management Studies & Research
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/132608
Title: Effectiveness of comparative advertising and consumer reaction
Researcher: Singh, Virender
Guide(s): Mittal, Sanjiv
Keywords: Consumer
Effectiveness
Hypotheses
Literature
Methodology
University: Maharshi Dayanand University
Completed Date: 31/12/1996
Abstract: Abstract not available
Pagination: ix, 243p.
URI: http://hdl.handle.net/10603/132608
Appears in Departments:Institute of Management Studies & Research

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File20.88 kBAdobe PDFView/Open
02_certificate.pdf27.93 kBAdobe PDFView/Open
03_acknowledgement.pdf36.59 kBAdobe PDFView/Open
04_table of content.pdf15.23 kBAdobe PDFView/Open
05_list of table.pdf15.36 kBAdobe PDFView/Open
06_list of figures.pdf109.84 kBAdobe PDFView/Open
07_chapter 1.pdf324.28 kBAdobe PDFView/Open
08_chapter 2.pdf1.66 MBAdobe PDFView/Open
09_chapter 3.pdf349.02 kBAdobe PDFView/Open
10_chapter 4.pdf707.78 kBAdobe PDFView/Open
11_chapter 5.pdf1.51 MBAdobe PDFView/Open
12_conclusion.pdf281.71 kBAdobe PDFView/Open
13_bibliography.pdf388.21 kBAdobe PDFView/Open
14_appendix.pdf60.54 kBAdobe PDFView/Open
15_appendix a.pdf31.26 kBAdobe PDFView/Open
16_appendix b.pdf356.79 kBAdobe PDFView/Open
17_appendix c.pdf496.1 kBAdobe PDFView/Open
18_appendix d.pdf1.89 MBAdobe PDFView/Open
19_appendix e.pdf1.01 MBAdobe PDFView/Open
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