Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/132604
| Title: | Impact of advertising on consumer behaviour |
| Researcher: | Ravindra, Ravindra |
| Guide(s): | Singh, Virender |
| Keywords: | Advertising Behaviour Consumer Promotional Strategies |
| University: | Maharshi Dayanand University |
| Completed Date: | 31/12/2006 |
| Abstract: | Abstract not available |
| Pagination: | xi, 278p. |
| URI: | http://hdl.handle.net/10603/132604 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 20.08 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 28.38 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 70.43 kB | Adobe PDF | View/Open | |
| 04_table of content.pdf | 22.54 kB | Adobe PDF | View/Open | |
| 05_list of table.pdf | 56.37 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 125.39 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 2.9 MB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 2.4 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 678.75 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 1.51 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 3.11 MB | Adobe PDF | View/Open | |
| 12_conclusion.pdf | 438.14 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 528.72 kB | Adobe PDF | View/Open | |
| 14_appendix a.pdf | 340.41 kB | Adobe PDF | View/Open | |
| 15_appendix b.pdf | 520.8 kB | Adobe PDF | View/Open | |
| 16_appendix c.pdf | 8.54 MB | Adobe PDF | View/Open |
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