Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/132505
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2017-01-30T10:57:13Z | - |
| dc.date.available | 2017-01-30T10:57:13Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/132505 | - |
| dc.description.abstract | Abstract not available | |
| dc.format.extent | x, 258p. | |
| dc.language | English | |
| dc.relation | 208-216 | |
| dc.rights | university | |
| dc.title | Effectiveness of advertising on rural masses A study of consumer goods | |
| dc.title.alternative | ||
| dc.creator.researcher | Sonia, Sonia | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | Behaviour | |
| dc.subject.keyword | Consumer | |
| dc.subject.keyword | Rural | |
| dc.subject.keyword | Statistical | |
| dc.description.note | Data not available | |
| dc.contributor.guide | Kaushik, V K | |
| dc.publisher.place | Rohtak | |
| dc.publisher.university | Maharshi Dayanand University | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 31/12/2009 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | 28cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 18.73 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 18.29 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 19.98 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 58.99 kB | Adobe PDF | View/Open | |
| 05_table of content.pdf | 16.94 kB | Adobe PDF | View/Open | |
| 06_list of table.pdf | 54.78 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 15.69 kB | Adobe PDF | View/Open | |
| 08_list of abbreviation.pdf | 15.6 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 1.59 MB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 763.78 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 1.21 MB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 1.14 MB | Adobe PDF | View/Open | |
| 13_summary and conclusions.pdf | 532.83 kB | Adobe PDF | View/Open | |
| 14_suggestions.pdf | 333.42 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 232.73 kB | Adobe PDF | View/Open | |
| 16_questionnaires.pdf | 405.56 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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