Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/130993
| Title: | A study on effect of celebrity advertisements in purchase decision for selected consumer durables with special reference to coimbatore city |
| Researcher: | Dayala Rajan A |
| Guide(s): | Senthil Velmurugan J |
| Keywords: | A Study on Effect of Celebrity Advertisements Purchase Decision for Selected Consumer Durables Special Reference to Coimbatore City |
| University: | Periyar University |
| Completed Date: | 03/06/2015 |
| Abstract: | newline |
| Pagination: | xi, 189p |
| URI: | http://hdl.handle.net/10603/130993 |
| Appears in Departments: | Periyar Institute of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 152.79 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 137.23 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 125.11 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 138.78 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 89.95 kB | Adobe PDF | View/Open | |
| 06_list of tables and figures.pdf | 168.98 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 293.57 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 403.46 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 718.72 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 1.29 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 251.74 kB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 382.85 kB | Adobe PDF | View/Open | |
| 13_appendices.pdf | 270.89 kB | Adobe PDF | View/Open |
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