Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/130978
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2017-01-30T08:04:27Z | - |
| dc.date.available | 2017-01-30T08:04:27Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/130978 | - |
| dc.description.abstract | newline | |
| dc.format.extent | xiv, 249p | |
| dc.language | English | |
| dc.relation | 60 | |
| dc.rights | university | |
| dc.title | A study on brand celebrities and their impact on consumer behaviour towards selected brands with reference to namakkal district | |
| dc.title.alternative | ||
| dc.creator.researcher | Lakshmi P | |
| dc.subject.keyword | A Study on Brand Celebrities and their Impact | |
| dc.subject.keyword | Consumer Behaviour Towards Selected Brands | |
| dc.subject.keyword | Reference to Namakkal District | |
| dc.description.note | Reference (P250-252 with appendices) | |
| dc.contributor.guide | Ganesan T R | |
| dc.publisher.place | Salem | |
| dc.publisher.university | Periyar University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 04/03/2015 | |
| dc.date.awarded | 14/11/2015 | |
| dc.format.dimensions | 28cm | |
| dc.format.accompanyingmaterial | CD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 103.12 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 151.03 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 150.79 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 111.68 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 156.14 kB | Adobe PDF | View/Open | |
| 06_list of tables and figures.pdf | 284.97 kB | Adobe PDF | View/Open | |
| 07_preface.pdf | 106.23 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 255.11 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 523.63 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 332.7 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 783.99 kB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 1.95 MB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 290.17 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 146.4 kB | Adobe PDF | View/Open | |
| 15_appendices.pdf | 321.68 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: