Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/129404
| Title: | Reviving commercial radio as an advertising medium A strategy for marketing radio time to advertisers |
| Researcher: | Kaur, Devender |
| Guide(s): | Bedi, S K |
| Keywords: | Commercial Geographical Marketing Methodology Technology |
| University: | Maharshi Dayanand University |
| Completed Date: | 31/10/2005 |
| Abstract: | Abstract not available |
| Pagination: | xiii, 249p. |
| URI: | http://hdl.handle.net/10603/129404 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 22.87 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 23.28 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 72.16 kB | Adobe PDF | View/Open | |
| 04_table of content.pdf | 108.46 kB | Adobe PDF | View/Open | |
| 05_list of table.pdf | 57.67 kB | Adobe PDF | View/Open | |
| 06_list of abbreviation.pdf | 35.34 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 724.38 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 1.51 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 1.23 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 940.78 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 1.81 MB | Adobe PDF | View/Open | |
| 12_summary and conclusions.pdf | 740.47 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 262.88 kB | Adobe PDF | View/Open | |
| 14_annexure.pdf | 447.34 kB | Adobe PDF | View/Open |
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