Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/129291
| Title: | Creativity in advertising impact on communication effect and consumer buying behaviour in Chennai |
| Researcher: | Shanthini, BN |
| Guide(s): | Varadarajan, R |
| Keywords: | Advertising Buying Communication Creativity |
| University: | Madurai Kamraj University |
| Completed Date: | 2012 |
| Abstract: | None newline |
| Pagination: | 260 p. |
| URI: | http://hdl.handle.net/10603/129291 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 130.6 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 64.73 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 64.37 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 66.06 kB | Adobe PDF | View/Open | |
| 05_ acknowledgements.pdf | 96.73 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 146.47 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 473.79 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 330.55 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 2.49 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 989.02 kB | Adobe PDF | View/Open | |
| 11_summary.pdf | 180.66 kB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 162.01 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: