Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/128478
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2017-01-27T04:42:39Z | - |
| dc.date.available | 2017-01-27T04:42:39Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/128478 | - |
| dc.description.abstract | Abstract not available newline newline | |
| dc.format.extent | xii, 341p., | |
| dc.language | English | |
| dc.relation | No. of references 165 | |
| dc.rights | university | |
| dc.title | Political marketing in India | |
| dc.title.alternative | - | |
| dc.creator.researcher | Arun Kumar | |
| dc.subject.keyword | Marketing mix, Prevalent environment, Voters and election issues, Manifestos, Media and party manifesto | |
| dc.description.note | Bibliography p. 326-336 | |
| dc.contributor.guide | Verma, Shashi | |
| dc.publisher.place | Shimla | |
| dc.publisher.university | Himachal Pradesh University | |
| dc.publisher.institution | Institute of Management Studies | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2006 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Institute of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 33.45 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 249.5 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 140.21 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 128.33 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 212.17 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 86.81 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 63.35 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 34.65 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 2.48 MB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 1.9 MB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 540.46 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 1.06 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 4.01 MB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 1.33 MB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 3.97 MB | Adobe PDF | View/Open | |
| 16_chapter 8.pdf | 10.64 MB | Adobe PDF | View/Open | |
| 17_references.pdf | 816.39 kB | Adobe PDF | View/Open | |
| 18_annexures.pdf | 1.44 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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