Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/126740
| Title: | Impact of level of sex appeal in print advertising on brand recall A study with reference to selected products |
| Researcher: | Nath, C Lakshm |
| Guide(s): | Rao, V V L Narasimha |
| Keywords: | Appeal Brand Hypothesis Impact Products |
| University: | Acharya Nagarjuna University |
| Completed Date: | 31/03/2012 |
| Abstract: | Abstract not available |
| Pagination: | xviii, 422p. |
| URI: | http://hdl.handle.net/10603/126740 |
| Appears in Departments: | Department of Commerce and Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 32.78 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 19.06 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 19.06 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 72.71 kB | Adobe PDF | View/Open | |
| 05_preface.pdf | 77.85 kB | Adobe PDF | View/Open | |
| 06_table of content.pdf | 72.35 kB | Adobe PDF | View/Open | |
| 07_list of table.pdf | 589.69 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 919.54 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 1.52 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 804.91 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 9.77 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 5.61 MB | Adobe PDF | View/Open | |
| 13_summary of broad findings and suggestions.pdf | 747.87 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 306.22 kB | Adobe PDF | View/Open | |
| 15_appendix.pdf | 10.42 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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