Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/125128
Title: | Impact of celebrity endorsement on brand building and buying behaviour of consumers with special reference to kerala state |
Researcher: | Sajana, KV |
Guide(s): | Nehru, S |
Keywords: | Brand building Buying Celebrity Consumers Endorsement Reference |
University: | Madurai Kamraj University |
Completed Date: | 2015 |
Abstract: | None newline |
Pagination: | 260 p. |
URI: | http://hdl.handle.net/10603/125128 |
Appears in Departments: | Department of Commerce |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 153.01 kB | Adobe PDF | View/Open |
02_certificate.pdf | 78.18 kB | Adobe PDF | View/Open | |
03_declaration.pdf | 137.66 kB | Adobe PDF | View/Open | |
04_chapter 1.pdf | 356.32 kB | Adobe PDF | View/Open | |
05_chapter 2.pdf | 507.14 kB | Adobe PDF | View/Open | |
06_chapter 3.pdf | 527.28 kB | Adobe PDF | View/Open | |
07_chapter 4.pdf | 410.27 kB | Adobe PDF | View/Open | |
08_chapter 5.pdf | 340.2 kB | Adobe PDF | View/Open | |
09_summary.pdf | 340.34 kB | Adobe PDF | View/Open |
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