1. Shodhganga@INFLIBNET
  2. Madurai Kamaraj University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/125128
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2017-01-10T05:08:39Z-
dc.date.available2017-01-10T05:08:39Z-
dc.identifier.urihttp://hdl.handle.net/10603/125128-
dc.description.abstractNone newline
dc.format.extent260 p.
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleImpact of celebrity endorsement on brand building and buying behaviour of consumers with special reference to kerala state
dc.title.alternative
dc.creator.researcherSajana, KV
dc.subject.keywordBrand building
dc.subject.keywordBuying
dc.subject.keywordCelebrity
dc.subject.keywordConsumers
dc.subject.keywordEndorsement
dc.subject.keywordReference
dc.description.note
dc.contributor.guideNehru, S
dc.publisher.placeMadurai
dc.publisher.universityMadurai Kamraj University
dc.publisher.institutionDepartment of Commerce
dc.date.registeredn.d
dc.date.completed2015
dc.date.awardedn.d
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File153.01 kBAdobe PDFView/Open
02_certificate.pdf78.18 kBAdobe PDFView/Open
03_declaration.pdf137.66 kBAdobe PDFView/Open
04_chapter 1.pdf356.32 kBAdobe PDFView/Open
05_chapter 2.pdf507.14 kBAdobe PDFView/Open
06_chapter 3.pdf527.28 kBAdobe PDFView/Open
07_chapter 4.pdf410.27 kBAdobe PDFView/Open
08_chapter 5.pdf340.2 kBAdobe PDFView/Open
09_summary.pdf340.34 kBAdobe PDFView/Open
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