Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/125128
| Title: | Impact of celebrity endorsement on brand building and buying behaviour of consumers with special reference to kerala state |
| Researcher: | Sajana, KV |
| Guide(s): | Nehru, S |
| Keywords: | Brand building Buying Celebrity Consumers Endorsement Reference |
| University: | Madurai Kamraj University |
| Completed Date: | 2015 |
| Abstract: | None newline |
| Pagination: | 260 p. |
| URI: | http://hdl.handle.net/10603/125128 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 153.01 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 78.18 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 137.66 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 356.32 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 507.14 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 527.28 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 410.27 kB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 340.2 kB | Adobe PDF | View/Open | |
| 09_summary.pdf | 340.34 kB | Adobe PDF | View/Open |
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