1. Shodhganga@INFLIBNET
  2. Himachal Pradesh University
  3. Institute of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/122231
Title: Survey of public attitudes towards advertising _ a qualitative study of viewers reactions perceptions and evaluations
Researcher: Thakur, Gurdev Singh
Guide(s): Kumar, Suresh
Keywords: Advertising, Public attitudes, Viewers reactions, Media exposure, Budgeting
University: Himachal Pradesh University
Completed Date: 2003
Abstract: Abstract not available newline newline
Pagination: ii, 167p, xxiii
URI: http://hdl.handle.net/10603/122231
Appears in Departments:Institute of Management Studies

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/01_title.pdfAttached File305.17 kBAdobe PDFView/Open
01_title.pdf305.17 kBAdobe PDFView/Open
/02_certificate.pdf121.62 kBAdobe PDFView/Open
02_certificate.pdf121.62 kBAdobe PDFView/Open
03_acknowledgements.pdf628.03 kBAdobe PDFView/Open
04_preface.pdf2.16 MBAdobe PDFView/Open
/05_contents.pdf612.66 kBAdobe PDFView/Open
05_contents.pdf612.66 kBAdobe PDFView/Open
/06_chapter 1.pdf13.82 MBAdobe PDFView/Open
06_chapter 1.pdf13.82 MBAdobe PDFView/Open
/07_chapter 2.pdf37.99 MBAdobe PDFView/Open
07_chapter 2.pdf37.99 MBAdobe PDFView/Open
/08_chapter 3.pdf6.62 MBAdobe PDFView/Open
08_chapter 3.pdf6.62 MBAdobe PDFView/Open
/09_chapter 4.pdf15.5 MBAdobe PDFView/Open
09_chapter 4.pdf15.5 MBAdobe PDFView/Open
/10_chapter 5.pdf10.08 MBAdobe PDFView/Open
10_chapter 5.pdf10.08 MBAdobe PDFView/Open
11_annexures.pdf7.84 MBAdobe PDFView/Open
12_bibliography.pdf2 MBAdobe PDFView/Open
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