A Study On the Applicability of Social Networking on the Marketing Strategy in Select Retail Units

Abstract

In the Twenty First century communication has changed drastically Social media has changed the way people communicate collaborate consume and create Social media has been responsible for one of the most transformative impact that it has created for both information technology and on the business front within and outside the boundaries of the firm The field of social media is at a very nascent stage and it can stimulate innovative investigations of the relationship between social media marketing strategy retailers and return on investment newline