Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/121064
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2016-11-15T12:16:41Z | - |
| dc.date.available | 2016-11-15T12:16:41Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/121064 | - |
| dc.description.abstract | Abstract not available newline newline | |
| dc.format.extent | xix, 449p., xiv | |
| dc.language | English | |
| dc.relation | No. of references 180 | |
| dc.rights | university | |
| dc.title | Marketing strategies of small scale industries in Punjab | |
| dc.title.alternative | - | |
| dc.creator.researcher | Nitya | |
| dc.subject.keyword | Marketing mix, Product strategy, Price strategy, Small scale industries, Industrial policies | |
| dc.description.note | Bibliography p. 437-449 | |
| dc.contributor.guide | Chandel, Kulbhushan | |
| dc.publisher.place | Shimla | |
| dc.publisher.university | Himachal Pradesh University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2013 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 120.12 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 195.1 kB | Adobe PDF | View/Open | |
| 03_preface.pdf | 391.44 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 183.04 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 107.81 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 238.93 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 67.43 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 30.28 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 3.33 MB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 3.19 MB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 1.09 MB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 10.24 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 4.96 MB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 3.61 MB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 4.38 MB | Adobe PDF | View/Open | |
| 16_chapter 8.pdf | 1.27 MB | Adobe PDF | View/Open | |
| 17_bibliography.pdf | 661.08 kB | Adobe PDF | View/Open | |
| 18_annexure.pdf | 690.8 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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