Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/121049
| Title: | Sales promotion in fast moving consumer goods a study of retailers in Chandigarh and Shimla |
| Researcher: | Kathuria, Kapil |
| Guide(s): | Kaushal, Shyam Lal |
| Keywords: | Sales promotion, Consumer goods, Retail industry, Customer reactions |
| University: | Himachal Pradesh University |
| Completed Date: | 2009 |
| Abstract: | Abstract not available newline newline |
| Pagination: | 238p. |
| URI: | http://hdl.handle.net/10603/121049 |
| Appears in Departments: | Institute of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 338.04 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 323.08 kB | Adobe PDF | View/Open | |
| 03_acknowledgements.pdf | 67.29 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 70.56 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 126.01 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 1.5 MB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 2.56 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 1.25 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 2.06 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 642.84 kB | Adobe PDF | View/Open | |
| 12_bibliography.pdf | 466.47 kB | Adobe PDF | View/Open | |
| 13_annexure.pdf | 244.73 kB | Adobe PDF | View/Open |
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