1. Shodhganga@INFLIBNET
  2. Himachal Pradesh University
  3. Institute of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/121049
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DC FieldValueLanguage
dc.coverage.spatialManagement
dc.date.accessioned2016-11-15T12:12:41Z-
dc.date.available2016-11-15T12:12:41Z-
dc.identifier.urihttp://hdl.handle.net/10603/121049-
dc.description.abstractAbstract not available newline newline
dc.format.extent238p.
dc.languageEnglish
dc.relationNo. of references 110
dc.rightsuniversity
dc.titleSales promotion in fast moving consumer goods a study of retailers in Chandigarh and Shimla
dc.title.alternative-
dc.creator.researcherKathuria, Kapil
dc.subject.keywordSales promotion, Consumer goods, Retail industry, Customer reactions
dc.description.noteBibliography p. 214-228
dc.contributor.guideKaushal, Shyam Lal
dc.publisher.placeShimla
dc.publisher.universityHimachal Pradesh University
dc.publisher.institutionInstitute of Management Studies
dc.date.registeredn.d.
dc.date.completed2009
dc.date.awardedn.d.
dc.format.dimensions-
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Institute of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File338.04 kBAdobe PDFView/Open
02_certificate.pdf323.08 kBAdobe PDFView/Open
03_acknowledgements.pdf67.29 kBAdobe PDFView/Open
04_preface.pdf70.56 kBAdobe PDFView/Open
05_contents.pdf126.01 kBAdobe PDFView/Open
07_chapter 1.pdf1.5 MBAdobe PDFView/Open
08_chapter 2.pdf2.56 MBAdobe PDFView/Open
09_chapter 3.pdf1.25 MBAdobe PDFView/Open
10_chapter 4.pdf2.06 MBAdobe PDFView/Open
11_chapter 5.pdf642.84 kBAdobe PDFView/Open
12_bibliography.pdf466.47 kBAdobe PDFView/Open
13_annexure.pdf244.73 kBAdobe PDFView/Open
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