Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/120176
| Title: | Marketing Research Strategies and Decision Process An Interface |
| Researcher: | R. PANKAJAKSHI |
| Guide(s): | Dr. N Naganna |
| Keywords: | Live Lively Longer,marketing strategies,vicious circle,SWOT, RBV and VCA |
| University: | Dr. M.G.R. Educational and Research Institute |
| Completed Date: | 28/11/2012 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/120176 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| abstract.pdf | Attached File | 30.03 kB | Adobe PDF | View/Open |
| thesis.pdf | 6.7 MB | Adobe PDF | View/Open |
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