Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/120115
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2016-11-04T04:23:54Z | - |
| dc.date.available | 2016-11-04T04:23:54Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/120115 | - |
| dc.description.abstract | Abstract not available newline newline | |
| dc.format.extent | 368p. | |
| dc.language | English | |
| dc.relation | No. of references 127 | |
| dc.rights | university | |
| dc.title | A study of advertising and consumer reaction to toothpaste advertising in the city of Mumbai | |
| dc.title.alternative | - | |
| dc.creator.researcher | Shroff, Manjula V | |
| dc.subject.keyword | Advertising, Advertising - Toothpaste, Brand usership - toothpaste, Advertising media, Consumer behaviour - toothpaste advertising, Toothpaste advertising - Mumbai | |
| dc.description.note | Bibliography p. i-xiii, Appendix p. xiv-xxiv | |
| dc.contributor.guide | Gandhi, Krushna | |
| dc.publisher.place | Mumbai | |
| dc.publisher.university | SNDT Womens University | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2008 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | _ | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 27.09 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 35.1 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 30.95 kB | Adobe PDF | View/Open | |
| 04_acknowledgements.pdf | 75.69 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 31.87 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 152.88 kB | Adobe PDF | View/Open | |
| 07_list of charts or graphs.pdf | 144.26 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 1.49 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 1.72 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 1.8 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 1.03 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 1.99 MB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 20.5 MB | Adobe PDF | View/Open | |
| 14_chapter 7.pdf | 1.05 MB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 331.04 kB | Adobe PDF | View/Open | |
| 16_appendix.pdf | 2.89 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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