1. Shodhganga@INFLIBNET
  2. SNDT Womens University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/120115
Title: A study of advertising and consumer reaction to toothpaste advertising in the city of Mumbai
Researcher: Shroff, Manjula V
Guide(s): Gandhi, Krushna
Keywords: Advertising, Advertising - Toothpaste, Brand usership - toothpaste, Advertising media, Consumer behaviour - toothpaste advertising, Toothpaste advertising - Mumbai
University: SNDT Womens University
Completed Date: 2008
Abstract: Abstract not available newline newline
Pagination: 368p.
URI: http://hdl.handle.net/10603/120115
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File27.09 kBAdobe PDFView/Open
02_declaration.pdf35.1 kBAdobe PDFView/Open
03_certificate.pdf30.95 kBAdobe PDFView/Open
04_acknowledgements.pdf75.69 kBAdobe PDFView/Open
05_contents.pdf31.87 kBAdobe PDFView/Open
06_list of tables.pdf152.88 kBAdobe PDFView/Open
07_list of charts or graphs.pdf144.26 kBAdobe PDFView/Open
08_chapter 1.pdf1.49 MBAdobe PDFView/Open
09_chapter 2.pdf1.72 MBAdobe PDFView/Open
10_chapter 3.pdf1.8 MBAdobe PDFView/Open
11_chapter 4.pdf1.03 MBAdobe PDFView/Open
12_chapter 5.pdf1.99 MBAdobe PDFView/Open
13_chapter 6.pdf20.5 MBAdobe PDFView/Open
14_chapter 7.pdf1.05 MBAdobe PDFView/Open
15_bibliography.pdf331.04 kBAdobe PDFView/Open
16_appendix.pdf2.89 MBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: